Even though this comes from a health context, this talk may be of interest to those of you looking to use social media to promote the results of your research.
Using social media & innovation to promote health behaviours
Dr. Mike Evans
University of Toronto
Wednesday, March 25, 2015
5:00 pm – 6:00 pm
Arthur & Sonia Labatt Health Sciences Building (HSB) Room: 40
Dr. Mike Evans is known worldwide for his work in innovative health messaging to the public. His media lab fuses patients with creatives (filmmakers, designers, writers) and expert clinician-researchers. The premise of his lab is that most healthcare happens at home and that the biggest missing workforce is the public, and that if we can create high quality infectious health media we can engage “peer-to-peer healthcare”. Dr. Evans tells evidence-based stories and then imbeds them in the relationships of care: friend to friend or caregiver to patient. This ranges from documentary style unscripted interviews of patients with cancer in the The Truth of It film series, to health info-graphics, curation, to founding a Med School for the Public at the University of Toronto. His radio show on CBC’s Fresh Air is listened to widely. More than 10 million people have seen his famous whiteboard series on YouTube. Topics range from stress management to acne to quality improvement to the early childhood brain.
Dr. Evans is also a staff physician at St. Michael’s Hospital, an Associate Professor of Family Medicine, and a Scientist at the Li Ka Shing Knowledge Institute. Current projects include The Better Life Project, a walking company called the 23 and ½ hours club, and being the CBC doctor for the Sochi 2014 Olympics.
His work has been profiled in a wide range of publications from JAMA to the BMJ to Walrus to the Netflix blockbuster, Readers Digest, and the hit Netflix series Orange is the New Black. Recent awards include being chosen as the top 10 innovators in health by the Canadian Medical Association, top 45 Canadians over 45, and the Gold medal in Social media at the Web Health Awards.
In 2014 he was given the first worldwide endowed chair in Patient Engagement (and childhood nutrition) at the University of Toronto and he was awarded the McNeil Medal from the Royal Society of Canada in recognition of his outstanding ability to promote and communicate science to the public.
He is asked to speak widely about innovation, patient engagement, creativity, and best health. He lives in the Annex neighbourhood of Toronto with his family of five who all play hockey.